GINGER AGENCY: PURPOSE AND PASSION IN THE YACHTING SECTOR
As one of British Superyacht’s first Ambassadors, Hayley Harris, MD of Ginger Agency, has made her mark as a leading force in marine and superyacht PR. Through her work with Ginger Agency, Hayley brings a fresh perspective backed by years of experience, driving impactful communications and growth in the industry.
Rooted in the world of PR and digital strategy, Ginger delivers a tailored approach, combining an impressive track record in the marine industry with a clear dedication to meaningful, results-driven client relationships.
THE HEART OF GINGER AGENCY
Hayley Harris, the visionary behind Ginger Agency, is a seasoned marketing expert whose love for the sea and dynamic approach to storytelling has carved a unique space for her business within the yachting and lifestyle sectors. Hayley’s warm, personable style allows her to connect authentically with clients and audiences alike, making each project not only strategic but also infused with genuine enthusiasm.
BRIDGING CREATIVITY AND CONNECTION
At Ginger Agency, the mission goes beyond PR and marketing, with a goal of creating stories that resonate, build connections, and inspire action. The team is committed to building brands, driving growth and leads, and crafting memorable experiences that reflect each client's vision. This purpose has led Ginger Agency to specialise in the yachting world, where every story told strikes the perfect balance between lifestyle, luxury and adventure.
A BESPOKE SUITE OF SERVICES
Ginger Agency offers a range of services tailored to the unique needs of the marine and lifestyle sectors, from PR and media outreach to social media management, content creation and brand strategy. What sets them apart is a hands-on, boutique approach: they believe in building long-term relationships and being fully invested in clients’ success.
Their close-knit team combines industry expertise with a flair for creativity, ensuring that every piece of content, every campaign, and every story, is crafted to perfection and aligned with strategic goals. In a competitive market, Ginger delivers not only exceptional results but also an experience of genuine partnership.
WE MAKE AN IMPACT
Ginger’s clients span the entire yachting industry, from high-profile superyacht brands like Dean & Waters and Superyacht Fitness to established names such as Pantaenius UK in insurance and Marine Resources in recruitment. Ginger Agency also proudly supports forward-thinking start-ups, including emerging innovators Optima Yachts, Anchoright, and SALT, each making impressive strides in their respective fields.
The team focuses their expertise on delivering results that speak directly to the unique goals of each client. Here are just a few stats that bring the wow factor:
● BoatLife Events: 7 million+ impressions and 600,000+ engagements - 2023 socials
● Imray Campaign: Achieved a 448.55% ROI with a budget of just £173.
● Boat Finance Startup: Grew email subscribers to 589+ with a 60% open rate.
● Pantaenius Safety Campaign: Added 350 new leads in one month at no cost.
As Simon Hedley, Head of Commercial Partnerships at Pantaenius UK Ltd., affirms: “Ginger went to great lengths from the start to understand our business DNA, enabling them to effectively represent us in a way that reflects our values and objectives in a regulated environment.”
With deep industry insight and a relationship-driven approach, Ginger delivers adaptable, impactful solutions that resonate, bringing clarity, precision and purpose to each project.
OUR PROMISE TO YOU
Ginger Agency stands out not only for its expertise but for its dedication to elevating British craftsmanship and innovation on a global stage. Driven by a passion for impactful storytelling, they connect with like-minded companies, supplying strategic solutions that balance creativity with tangible results. Through its partnership with British Superyacht, Ginger continues to reach broader audiences, guiding both established brands and emerging businesses in refining their narratives. For brands seeking a partner as invested in their success as they are, Ginger is certainly ready and able to shape the journey.