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Meet the Ambassadors - Jo Assael



As the Ambassador for Technical & Regulatory Affairs at British Superyacht, I am dedicated to advancing the technical and regulatory landscape within the superyacht industry. In this role, I collaborate closely with industry leaders, regulatory bodies, and

stakeholders to ensure compliance with the latest standards and best practices.



My responsibilities include providing expert guidance on technical innovations, regulatory developments, and sustainability initiatives, facilitating knowledge sharing through industry events and bulletins, and promoting excellence within the superyacht sector.


British Superyacht, a sector-inclusive membership organisation, brings together businesses that contribute to the superyacht industry, offering support, guidance, and networking opportunities to enhance market exposure and growth. By leveraging my expertise and passion for collaboration, I aim to drive positive change and support the industry's continuous improvement and innovation​



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