The latest addition to the British Superyacht Ambassador team is Hayley Harris, Managing Director of Ginger Agency, a specialist marine industry marketing and PR company.
Founder of Ginger Agency, Hayley is a dynamic problem solver and experienced marine marketeer with over two decades of expertise. With a results-driven approach, she brings a no-nonsense attitude to delivering excellence on every project.
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Hayley's journey began during the dot.com era, when she pioneered online retail in the IT sector. Her early focus in advertising honed her skills in understanding client briefs and fostering lasting relationships. Her career evolved into a holistic marketing role, fuelled by her passion for branding, leading her to earn a postgraduate degree in Marketing.
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In 2001, Hayley transitioned to the marine industry, spearheading marketing efforts for prestigious events like the London and Southampton Boat Shows. She played a pivotal role in relocating the show from Earls Court to ExCeL, rebranding British Marine in 2002. Later, leading the membership team to develop a new sales and customer retention strategy and worked closely with the CEO on the overall company strategy.
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Hayley was involved in forming Superyacht UK and believes networking is crucial in this industry.
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She continues to nurture relationships across leisure, superyacht, and commercial marine sectors and thrives on connecting people. Hayley attends most major boat shows, including Monaco, Dusseldorf, and Southampton, to support clients and immerse in the vibrant world of luxury yachting.